You can target ads to the city or state level by using location targeting, keyword targeting allows advertisers to target their ads to the keywords people put in their interests.
For example, someone is going to get ads on the model of the new Lamborghini if he put a 'car as one of his interests while the man who puts the 'card game' as one of his interests will see ads from sites.
Connection targeting allows advertisers to target only those who are fans or members of a particular group. If you need facebook ad agency navigate http://h2odigital.ca/social-media-agency-toronto/.
Targeting relationships allow you to target users based on whether they are single, in a relationship or married. Age targeting allows advertisers to target people aged between 13 and 64. Birthday targeting allows you to send special promotions to people on their birthdays.
Also, Facebook offers advertisers targeting allows them to target people based on their gender. Language and education targeting are also available and allow you to target users based on their first language and college/university/school they graduated from.
You can increase your click-through rate, and as a result, increase the number of visitors and potential customers to your website by using social ads. The third way is by creating fan pages and groups and get people to join them. That way you can get more visitors and increase brand awareness.
Advertising on Facebook is growing very fast. More organizations around the world are starting using it. Years ago a book was published called "Facebook Marketing Bible" purchased by many agencies and advertisers?
This book explains the key tactics and strategies on how to successfully advertise something on Facebook. More and more organizations around the world started using social networking advertising.